In this special episode of the Education Marketing Leader Podcast, we're diving into the highlights of our Education Marketing Leader Book Club meeting, where we discussed the book Epic Content Marketing for Higher Education by Brian Piper! 📚

We were thrilled to have Brian Piper, Director of Content Strategy at the University of Rochester join us.

Brian answered questions and shared valuable insights on how higher-ed institutions can leverage content marketing to build trust, engage prospective students, and drive meaningful results.

Here's what you'll get in this episode:

✅ Key takeaways from Brian's book and how it's reshaping content strategies in higher-ed

✅ Real-world insights from book club members who are implementing these strategies at their institutions

✅ How content marketing can shift from "selling" to "serving" the needs of prospective students

✅ Practical tips on using storytelling to amplify your institution's impact

✅ A glimpse into Brian's next steps in content marketing and future projects

This episode is a must-listen if you want to elevate your higher-ed marketing game.

Whether you're part of a small team or a large marketing department, you'll find actionable advice on how to start thinking about content marketing as a long-term strategy, not just a quick fix.

Listen Now on the Education Marketing Leader Podcast and catch all the insights!

If you're in higher education and marketing, consider joining the book club.

https://www.linkedin.com/groups/13140172/

Until next time. ✌️