The process of becoming a rockstar entrepreneur involves simplification and focusing in on the right thing, the right type of client and the right bundle of services. With so many new shiny objects coming up, how do we stay focused on the core things that never change? Why is it critical to shift from trying to sell something to many people, to building the right offering that will attract ideal clients? On this episode, I continue my conversation with Freelance to Founder host, Brandon Hull. We discuss how to build a sustainable business, and the right process of developing a package and value proposition.