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**Summary:**

In Special Episode #1 Ari sits down with Justin Mendelson of _[The Perfect Burpee](http://www.perfectburpee.com/)_, a revolutionary new personal exercise mat designed to help serious athletes get the most out of their workouts. During the call Ari asks Justin about the concept behind The Perfect Burpee and the difficulties in starting a small, production-based business.

**The Less Doing Live Event!**

The [Less Doing Live Event](https://lessdoinglabs.businessresearchgroup.org/