In today's episode, we will be discussing the benefits of specializing or focusing your business on servicing one type of client when starting a business. Specializing can allow you to develop deep expertise in a specific area, make marketing and sales efforts more targeted and effective, and even lead to higher fees for your services. We will also be exploring how specializing can make it easier to build a network within your industry, generate repeat business and referrals, create and refine processes and systems, and forecast revenue. Join us as we dive into the benefits of specialization and how it can help your business thrive.