This week - Trinity Nguyen of UserGems joins me to talk through narrowing your target account selection due to tightening budgets, driving sales and marketing alignment down to the inidividual contributor level, & tackling the age old question "is attribution real?".

This week - Trinity Nguyen of UserGems joins me to talk through narrowing your target account selection due to tightening budgets, driving sales and marketing alignment down to the inidividual contributor level, &amp; tackling the age old question "is attribution real?".

Specificity in Target Account Selection, Alignment, & Attribution with Trinity Nguyen

Account Based Beverages - a show that is ACTIONABLE, to the POINT, &amp; quenches your ABM thirst. Listen as Jim Gilkey hosts some of the brightest minds in B2B marketing to share their best piece of advice on Account Based Marketing in less than ten minutes.

Business

Marketing

Account Based Beverages - a show that is ACTIONABLE, to the POINT, & quenches your ABM thirst. Listen as Jim Gilkey hosts some of the brightest minds in B2B marketing to share their best piece of advice on Account Based Marketing in less than ten minutes.

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Specificity in Target Account Selection, Alignment, & Attribution with Trinity Nguyen

Specificity in Target Account Selection, Alignment, & Attribution with Trinity Nguyen