In this episode, Laura DiBenedetto and Julia Becker Collins discuss the pitfalls of fast marketing and the importance of quality content creation. They emphasize the need for real human connection in a world increasingly dominated by AI-generated content. The conversation highlights the dangers of attracting the wrong customers through low-quality marketing and the necessity of filtering messages to reach the right audience. Ultimately, they advocate for a slower, more thoughtful approach to marketing that prioritizes craftsmanship and genuine engagement.

Chapters

00:00 Introduction: The Halloween Marketing Dilemma