Can AI make you more valuable by working faster, or does judgment matter more than speed? Karen Lynch and Susan Griffin tackle a viral debate about AI's impact on professional careers, then connects advertising measurement principles to event strategy and breaks down the three types of AI reshaping research: generative, predictive, and suggestive.

The conversation examines AI-moderated qualitative research, fraud detection consolidation, and new tools from Nielsen and Listen, while raising critical questions about agent training and transparency.