In this episode, I talk with Christina York, founder and CEO of SpellBound, which sses augmented reality to improve the patient experience for children in hospitals. Spellbound makes the hospital experience less scary for patients, and it motivates them to participate in treatment and recovery. Christina shares ways in which a hospital delivers the products in small and large scale ways.

They have been in the market for 2 years, and currently, have about 25 hospitals around the globe using Spellbound. They do not currently sell in international markets, but have donated it or had hospitals try it out in those countries in order to learn more about those markets, with the plan to go international in three years. The current focus of Spellbound is pediatrics and any hospital that serves children. Within 3-4 years, the plan is to expand the technology to serve adults and go beyond the hospital to clinics and home health care.

Topics In This Episode:

Taking a failed idea and reinventing it to create Spellbound

How the technology is used in different departments within a hospital

Implementation within a hospital

Current status of Spellbound

Methods and importance of obtaining quantifiable data

Finding talent to work on and develop the technology

How to prioritize time spent working in the business, versus on the business

Contact Info:

Website: spellboundar.com

Social Media: spellboundar

[email protected]