In this episode of The Art of Entrepreneurship, we tackle a timely topic that must be discussed: how companies spend on sales and marketing growth in a down economy. It used to be that CEOs would never talk about recession and always seemed surprised, but we’ve learned a lot since 2008, and this time CEOs are shouting “Recession!” from the rooftops. 

How can businesses keep steady growth despite a down economy? Stay tuned for the end of the episode when I share my top dos and don’ts to help you prepare and power through.

If you like this episode, check out these resources.

• Podcast: Stop chasing your ideal customers: make them come to you w/ Jason Vana
• Podcast: Can marketing replace sales?
• Blog: Turning fear and anger into action

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