When we’re unhappy we buy things to make ourselves feel better. Even if we don’t have the money. Some folks call it “retail therapy”. But, when times are tough we choose less expensive options. The advertising world knows this strategery as Premium Mediocrity. Just watch any episode of Mad Men to learn more.

Premium Mediocrity is all about creating the illusion of exclusivity. Critics might argue that my writing is Premium Mediocrity. There’s an illusion of exclusivity-and it’s sometimes mediocre. Hope you enjoy this mediocre podcast.