In this episode, Mahdi interviews Adil Abbuthalha, the CEO and founder of Boycat, an ethical shopping platform that empowers consumers to make informed purchasing decisions aligned with their values. Adil shares the inspiration behind Boycat, emphasizing the need for collective economic power to drive social change. The conversation explores the certification process for ethical brands, the importance of education in consumer behavior, and the challenges of boycotting in a monopolized economy.

Chapters

00:00 Introduction to Boycat and Ethical Consumerism

01:21 The Genesis of Boycat: Empowering Consumers

05:00 Building a Global Movement for Ethical Consumption

06:23 Understanding the Certification Process

09:48 The Educational Aspect of Ethical Shopping

11:51 Changing Consumer Behavior Through Engagement

14:54 The Demand for Ethical Alternatives

17:10 The Challenges of Boycotting in a Monopolized Market

19:18 Launching New Products within Boycat

20:57 The Journey of an Entrepreneur

27:44 Navigating Challenges as a Founder