The first thing to remember when trying to attract the consumer is to get your ego out of the way, it’s not all about you. It’s all about the consumer. What does the consumer want? Market data, market updates, finance updates, what’s going on in their neighborhood, and of course periodic reporting of your results. It’s ok to sprinkle in your new listings, sales and testimonials as long as you are providing them value in most of the communication they are receiving.