exploiting stereotypes, vice-signaling, selling the narrative over the product, astroturfing, shaming, linguistic puns, and multi-modal sensory propositions — this company has had a marketing full house. they've seen it all, too, as they soared to the unimpeachable zenith and plunged to the unspeakable doldrums, only to reinvent themselves from the ashes of smelly oblivion and leapfrog back into relevance with a haughty, perfumed swagger. put on some nice cologne and kick back for this whopper of an episode. and follow me for more.