"...and you can see, if you look at the structure of Spider-Man: Homecoming, that this isn't just the formula for creating a great bad guy, it is actually a way of creating an entire cast of unforgettable characters, and shaping the journeys they all go on in the script.

Because every single one of these characters is really just a person with a really strong want and a really strong obstacle that forces them to reveal their really strong “how”—the way that they pursue the things that they want differently from everybody else..."