It’s Time to Mitigate Online Marketplace Mayhem.
Online marketplaces are on fire in retail, and they’ve reignited as retailers, brands and consumers maneuver through the corona crisis. But mayhem is brewing that can extinguish the opportunity for retailers, brand marketers and solution providers now, and on the other side of the corona crisis. In this episode, Carol breaks down opportunities, challenges and tactics for mitigating the mayhem.
In this episode, you’ll learn:
· Why brands should be selective with partnerships, even as sales seem scarce
· How choice, convenience and safety are synonymous and non-negotiable to consumers
· Why lack of diversification spells retail doom, but the opposite can be worse
· How international marketplaces are evolving and creating opportunities