In this episode, Ada sits down with Squarespace designer + developer Helen Olivia to talk about:

What happens when your website looks gorgeous… but your business is still suspiciously quiet.

Helen breaks down the real reason beautiful sites don’t always work, how to build a website that actually supports your goals (not your Pinterest board), and why templates are both massively underrated and wildly misunderstood.

Together, they get real about:

• Why some founders shouldn’t build a website yet
• When a template works and when it doesn't
• Why SEO absolutely is not dead (please stop saying that)
• The problem with designing for your fantasy CEO era
• The “do less, convert more” principles that make sites work
• How to think like a designer and a digital strategist

🎧 Whether you’re a freelancer, agency owner, coach, or a founder trying to figure out why your homepage feels cute but kinda dead, this episode is for you.

Instagram → https://www.instagram.com/advancewithada

LinkedIn → https://www.linkedin.com/in/ada-wogu-

Website → https://www.advancewithada.com

Instagram → https://www.instagram.com/itshelenolivia

Website → https://www.itshelenolivia.com/