In this podcast episode, Stacey Barclay of Milner Media Partners provides insights into a non-metro market south of Chicago- Kankakee, Illinois. With a population of over 230,000, this area holds significant buying power and potential for brands. Despite being close to the major metropolitan area of Chicago, the spill from Chicago stations is fragmented, making local stations more impactful and offering a chance for national brands to reach a focused audience. Local radio stations like Milner Media's play a crucial role in connecting with the community, delivering live news, relevant campaigns, interviews with local figures, and supporting nonprofits. Their localism and trustability factor cannot be matched by other media channels. 

Connect with Stacey and Milner Media on LinkedIn and her radio brands on Facebook:

www.facebook.com/RiverCountry

www.facebook.com/TheValley927

www.facebook.com/ WFAV951