128: SPIN Selling and the 7 Levers of Business

Pete and Dom discuss the principles in Neil Rackham’s SPIN Selling technique for making high-value sales, then they apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or service.

Pete has a couple of consulting/strategy session spots available - email [email protected] for more details.

-= Win Stuff! =-

In honour of the 2013 Awards, we are giving away 3 copies of SPIN Selling by Neil Rackham (one of Dom’s Awards Choices)

To enter this competition, just visit: http://www.preneurmarketing.com/preneurcast and leave a comment on the post for the awards show. Tell us your vote for any of the categories we listed this year, and feel free to tell us about a something we missed!

-= General Links =-

- Online

Get a copy of the 7 Levers Report - http://7leversreport.com

Ramit Sethis’ Blog - http://www.iwillteachyoutoberich.com

Wufoo Forms - http://www.wufoo.com

SurveyMonkey Forms - http://www.surveymonkey.com

- Books

SPIN Selling - Neil Rackham

Audible - http://preneurmarketing.com/spinsellingaudio

Amazon - http://preneurmarketing.com/spinsellingbook

SPIN Selling Fieldbook - Neil Rackham

Amazon - http://preneurmarketing.com/spinsellingfbook

Flee 9-5: Get 6 - 7 Figures and Do What You Love by Ben Angel

Amazon - http://preneurmarketing.com/flee95book

You can try out a lot of the books we recommend in audio format with Audible:

http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners

- Previous PreneurCast Episodes

All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode.

Episode 126 - Clarity vs. Distraction - http://preneurmarketing.com/preneurcast/preneurcast126-clarity-and-distraction/

Episode 124 - 2013 Awards - http://preneurmarketing.com/preneurcast/preneurcast124-2013-awards/

Episode 116 - Who are your customers? - http://preneurmarketing.com/preneurcast/preneurcast116-who-are-your-customers/

Episode 95 - LinkedIn with Wayne Breitbarth - http://preneurmarketing.com/preneurcast/preneurcast095-conversation-with-wayne-breitbarth/

Episode 52 - 7 Levers Redux - http://preneurmarketing.com/preneurcast/preneurcast052-7-levers-of-business-redux/

Episode 37 - Preneur Hierarchy - http://preneurmarketing.com/preneurcast/preneurcast037-the-self-indulgent-preneur-hierarchy/

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For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: [email protected]

If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com