In this episode, Riley and Lewis discuss Spiral Dynamics. They explain how it relates to critical thinking, and how that impacts marketing. The conversation gets into how people with businesses need help from marketers who understand the principles of Spiral Dynamics. This conversation makes sense of a concept that you may not be aware of. 

1 minute basic definition of Spiral Dynamics 

3:30 origin of Spiral Dynamics 

4:50 dependence on money 

7 minutes Spiral Dynamics and how it affects society 

9:40 virtue signaling 

12:35 What Hammersport Marketing does 

17:00 Riley discusses REACH  

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