<p>One of the most complex distribution systems in the US involves getting alcoholic beverages from manufacturers to retailers, and ultimately to final consumers. J Pat Richmond spent his entire career with one company doing just that, and along the way, came back to school—WT, of course—to finish what he started.</p>

One of the most complex distribution systems in the US involves getting alcoholic beverages from manufacturers to retailers, and ultimately to final consumers. J Pat Richmond spent his entire career with one company doing just that, and along the way, came back to school—WT, of course—to finish what he started.

Spirits In The Sky

BuffSpeak is the official podcast of the Paul and Virginia Engler College ofBusiness at West Texas A&M University. The social media era has given everyone a voice on multiple platforms, but not all voices are created equally. At BuffSpeak, we are committed to bringing thought leaders of the day to your favorite podcast app. Starting right at home in our College, to local, national, and international guests, we strive to bring you the most relevant voices that rise above the din.

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BuffSpeak is the official podcast of the Paul and Virginia Engler College ofBusiness at West Texas A&amp;M University. The social media era has given everyone a voice on multiple platforms, but not all voices are created equally. At BuffSpeak, we are committed to bringing thought leaders of the day to your favorite podcast app. Starting right at home in our College, to local, national, and international guests, we strive to bring you the most relevant voices that rise above the din.

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Spirits In The Sky

Spirits In The Sky