What is a brand? Behind a company's logo and font choices, there is much more to uncover. Emily Soccorsy, the co-founder of branding agency Root + River, reveals the power of aligning your brand with the personal values you hold true. Through the help of Emily and the practices Root + River upholds, Bison Ventures was empowered to unearth all the meaning behind their brand that was waiting to be discovered.

• The Power of Story Telling (3:50)
• Founding of Root & River (6:30)
• Building Bison Ventures (10:20)
• Practicing Intrinsic Branding (14:34)
• Uncovering Brand Through Root Sessions (16:20)
• Bison Ventures' Beliefs and Standards (23:18)
• Root & River is Not For Everyone (27:25)
• Bison Representation (30:36)
• Impact of Root Sessions (34:54)
• Loyalty to Our Partners, Through Storytelling (38:02)
• Obtaining Clientele (41:49)
• BeMa – Being Marketers (42:45)
• Why Blog? (45:00)
• Rapid Fire Questions (50:05)
• Captioning Social Media Efficiently & Effectively (56:45)

SOCIAL MEDIA

Instagram

• @rootandriver
• @emilyatlarge

LinkedIn

• Root + River
• Emily Soccorsy

Facebook Business Page

YouTube Channel

WEBSITES

• Root + River
• Being Marketers (BeMa)

FAVORITE/CURRENT READS

Rooting Up: Essays on Modern Branding by Emily Soccorsy and Justin Foster

The Midnight Library by Matt Haig

Me Talk Pretty One Day by David Sedaris

The Great Gatsby by F. Scott Fitzgerald

Bird by Bird: Some Instructions on Writing and Life by Anne Lamott

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