Small, medium, and large events each have their own purpose and strategy. They all bring something different to the table.

In part two of our event-led growth (ELG) series, Camille Arnold, Director of Experiential Marketing at Splash, joins Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to discuss how each type of event requires a unique approach. While smaller events may seem simpler and more scalable, they come with their own set of challenges that require careful planning and execution. Each event, big or small, plays an important role in your overall ELG strategy, but it’s equally important to leave space for experimentation. 

In this episode, you’ll learn:

1. The role of experimentation in event planning: Discover why testing new ideas is crucial for keeping events fresh and engaging.
2. Balancing scalability and creativity: Understand how to maintain flexibility while ensuring events align with your overall strategy.
3. Maximizing event technology: Find out how the right tools can streamline processes and support both scaling and innovation.

Things to listen for:

(00:00) Introducing Camille Arnold

(01:02) The strategy behind small vs. big events 

(06:21) Why events need to be scalable 

(08:17) Making room for event experimentation

(10:43) The role of event tech in ELG 

(14:41) Measuring the impact of standalone events