It's time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company's shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded calibration meeting could be holding you back in your career, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
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Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

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EPISODE SUMMARY
The splintering of social media
How to evaluate your marketing channels
Spotlight: YouTube thumbnail designers
Duolingo salutes its social media team
Crisis comms report
Closing: Calibration meetings

ARTICLES AND LINKS
Social media is dead. Welcome to the swipe era
How the pandemic changed marketing channels
The CMO Survey
AI comes for YouTube’s thumbnail industry
Duolingo's Q2 earnings
It's time to end unhinged social media
The state of crisis comms according to the pros
There's a secret reason you're not getting promoted

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Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
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180: Splintering of social media, crisis comms, YouTube thumbnails

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads channel development at CHS Inc.

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Gini Dietrich has made some interesting new additions to her popular PESO Model, we'll discuss that. Also, a new report on social media jobs, the latest numbers on podcasting’s popularity, and the anti-AI backlash in imagery. Plus, why you should never assume the story a journalist is working on will be as bad as you think, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
A refreshed PESO Model
Infinite Dial report
Spotlight: An AI image fail
NISM Social Media Job Study
Followers vs. engagement
Closing: Coach Mulkey’s PR misstep

ARTICLES AND LINKS
The newly refreshed PESO Model framework and process
The Infinite Dial 2024
Queensland Symphony Orchestra’s Facebook ad fail
2024 NISM Social Media Job Study
Sue Serna/My 8 Takeaways from the NISM 2024 Social Media Job Study
Instagram chief says follower counts are not a good indicator of account value
Kim Mulkey's media relations strategy backfires
There's no place for a reptile brain in PR

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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices

188: Refreshed PESO Model, AI Facebook ad fail, social media job study

There's new evidence that you should reconsider sharing links in your social media posts. Also, why your thought leadership approach might be stuck in “mutually assured irrelevance.” Plus, a new report on challenges in internal communications, the increase in distractions at work, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
The social media productivity report 
Who sends traffic on the web?
Spotlight: Auntie Anne's
The 2024 state of internal communications
B2B thought leadership impact report
Closing: Reasons why employees are distracted

ARTICLES AND LINKS
The Social Media Productivity Report
Who sends traffic on the web and how much?
The art of making pretzels part of every conversation
The 2024 state of internal communications
Is your thought leadership stuck in ‘mutually assured irrelevance’?
Reasons why employees are distracted

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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices

187: Web traffic from links, thought leadership, internal comms report

What kind of posts perform best on LinkedIn? We'll dive into an overwhelming new analysis of user activity on the platform. Also, Pew recently released its latest data on the usage of all major social media channels. Plus, LinkedIn collaborative articles, the art of commenting to gain favor with your company's stakeholders, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
Maximizing LinkedIn performance
New Pew info on social media use
Spotlight: Special Bisquick box
How to use the art of commenting for PR
2024 Global Comms Report
Closing: LinkedIn collaborative articles 

ARTICLES AND LINKS
Key tips on maximizing LinkedIn performance
Americans’ social media use
‘Fargo’ season 5-themed Bisquick debuts at remote midwest supermarket
How to use the art of commenting for PR
Cision and PRWeek 2024 Global Comms Report
LinkedIn shares new insights into engagement with collaborative articles
Arik's webinar/10 social media trends for 2024

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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices

186: Maximizing LinkedIn, new Pew data, collaborative articles

From the rise of social search to AI's use in content creation there are many trends identified for the new year. We'll talk about a few that are getting attention. Plus, Solo Stove's use of Snoop Dogg, a new free training resource for media measurement, a growing push against career ambition and promotions, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
2023 Edelman Trust Barometer
Gartner social media predictions
Spotlight: Solo Stove
New media measurement course
2024 trend roundup
Closing: Career contentment
Closing: Free webinar on social media trends

ARTICLES AND LINKS
2023 Edelman Trust Barometer reveals business is the only institution viewed as ethical and competent
Gartner predicts 50% of consumers will significantly limit their interactions with social media by 2025
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
The Fundamentals of Media Measurement online course
Arik's 10 social media marketing trends for 2024
10 non-obvious social media trends you need to consider right now
11 2024 PR trends you need to start preparing for now
Three PR trends agencies can’t afford to miss in 2024
Amber Naslund - It's okay to be content where you are
Mark Schaefer - From paycheck to purpose: Why I stopped growing my business
Arik's free webinar on 2/8/24: Discover 10 social media trends for 2024

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MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices

185: 2024 trends, Solo Stove, career contentment

The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more!

WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 
Send us a message
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY
Is AI content better and trusted?
The employee influencer trend in internal comms
Spotlight: The North Face gets "to the choppa"
Priorities for comms execs in 2024
Crappy photos on your channels
Closing: The mess at X
Closing: McDonald’s social job posting 

ARTICLES AND LINKS
AI content Is preferred over human content
Readers don't trust AI-generated news
The top internal communication trends for 2024
I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next.
8 key priorities for execs and comms leaders
4 bad communications habits to leave in 2023
Elon Musk claims advertisers are trying to ‘blackmail’ him
McDonald's job posting for a Director, Social Media and Influencer Marketing

FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
Apple Podcasts
Spotify
RSS feed

SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
Subscribe

MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices

180: Splintering of social media, crisis comms, YouTube thumbnails

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