Nino Stylianou, Head of Programmatic at Mumsnet, joins Jared to unpack how one of the UK's most visited UGC platforms has turned brand safety from a liability into a monetization strategy. From splitting inventory into brand safety tiers to building AI-powered content moderation pipelines, Nino shares how Mumsnet is doing more with less — and why his number one piece of advice for every publisher is simple: audit, audit, audit.