In the debut episode of Spokes & Strategy, Brandon Morphew and Chris Mehlman kick things off with an honest conversation about the state of the bicycle industry — what’s working, what’s stuck, and where innovation really begins. From the shop floor to modern marketing, they explore how bikes themselves haven’t changed much, but the way we sell and talk about them has to. Chris shares insights from both his racing and marketing background, touching on how inspiration and storytelling can turn browsers into riders. Together, they unpack why understanding the value of today’s bikes — and the experiences they create — is the key to unlocking new growth for shops, brands, and the entire cycling community.

Keywords: bicycles, sales strategies, customer engagement, bike industry, innovation

Takeaway: The fundamentals of cycling remain timeless — but it’s time the industry rethinks how it inspires, educates, and engages the next generation of riders.