In this conversation, Mike O'Connell emphasizes the importance of prioritizing the customer experience in ride-sharing scenarios. He discusses the common pitfalls that shop owners may encounter, particularly regarding their perceptions of speed and performance in relation to their customers.

In this conversation, Mike O'Connell emphasizes the importance of prioritizing the customer experience in ride-sharing scenarios. He discusses the common pitfalls that shop owners may encounter, particularly regarding their perceptions of speed and performance in relation to their customers.

Spokes & Strategy Ep. 3: Mike O'Connell on Growing a Shop and Building a Community

Spokes &amp; Strategy: Marketing the Bicycle The show where the business of bikes meets the joy of riding. Hosted by Brandon Morphew and Chris Mehlman of Miso Partners, it’s a free-flowing conversation about how independent shops, athletes, and brands can evolve in a changing industry without losing the soul of cycling. From sales strategies and storytelling to customer engagement and community, each episode explores how to modernize the way we sell and celebrate bikes, balancing innovation with authenticity. No jargon, no hard sell, just real talk from two riders who love this world and want to see it thrive.

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Spokes & Strategy: Marketing the Bicycle The show where the business of bikes meets the joy of riding. Hosted by Brandon Morphew and Chris Mehlman of Miso Partners, it’s a free-flowing conversation about how independent shops, athletes, and brands can evolve in a changing industry without losing the soul of cycling. From sales strategies and storytelling to customer engagement and community, each episode explores how to modernize the way we sell and celebrate bikes, balancing innovation with authenticity. No jargon, no hard sell, just real talk from two riders who love this world and want to see it thrive.

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Spokes & Strategy Ep. 3: Mike O'Connell on Growing a Shop and Building a Community

Spokes & Strategy Ep. 3: Mike O'Connell on Growing a Shop and Building a Community