Cindy Cunningham is one of the most experienced and knowledgeable communicators I know, especially when it comes to preparing for and responding to a crisis. She  worked in the pork industry for several years and is now at Woodruff. She is such a pro, and is always helpful to communicators from across the ag industry. 

Find Cindy's company, Woodruff here: https://wearewoodruff.com/
Link to the Crisis Communications Guide: https://connect.xanedu.com/.../xan.../store/catalogue/25901/