Every inch of a soccer uniform is a battlefield for brand exposure—except one. Until now.

In this episode of The Marketing Nerds Podcast, host Ellie Marx dives into a guerilla campaign so bold it had 50 million viewers doing a double take. 

It was awkward. It was brilliant. And it worked.

This isn’t just a story about soccer or cancer awareness—it’s a masterclass in going where no brand dares, for all the right reasons.