In this sponsored episode of GatherGeeks, David Adler, C.E.O. of BizBash sits down with Eric Murphy, the founder of what is now concierge.com. Eric walks us through the journey that brought him to the understanding that by using the combination high-touch and tech-enabled solution, a planner can literally customize guest experiences that make every attendee feel special. Find out why he has come to the conclusion that guest experience is everything and has an enormous impact on the R.O.I. of events.