Before I get stuck into breaking down the pro's and con's of a Facebook Boosted Post vs Facebook Ad (or also known as a sponsored post) let me give you a quick overview of the difference between the two.

A Facebook Boosted Post

is created on your Facebook page. All you need to do is create a Facebook post on your business page and a little blue "boost" button appears.

You click on it, fill in your details, and you're on your way.

A Facebook Sponsored Post

is created via the Facebook Ads Manager Console and setting these babies up is a lot more complex.

The good news is, you can't tell the difference between a boosted post and a sponsored post if you're the end-user, which means the person scrolling through their newsfeed and seeing your ad, can't tell the difference whether that Facebook post is a boosted or sponsored.

They both look exactly the same.

Pros of a Facebook Boosted Post

Easy to create Facebook page posts

Easy to boost Facebook Boosted posts using a smart device

Cons of a Facebook Boosted Post

Can't use your custom audiences

No flexibility on where ads are seen

Limited objective options

Pros of a Facebook Ad

Retarget Website Visitors

Flexible Ad Layout

More objective options

Flexible placement options

Cons of a Facebook Ad

Can't use a mobile phone

The platform is always updating and changing

Can feel overwhelming at first

There you go - the pros and cons of using Facebook Ads vs Boosted Posts in 2019.

Now, if you ask me, I highly recommend all local businesses learn how to advertise via ads manager because as I just stated, there is so much more available to you that can help you to improve your ads and make them more cost-effective.

My hope is that by the end of this article I would have finally convinced you to give up on that tempting blue boost button and empower you to give Ads Manager a go.

Hold my hand, I'm here for you.

If you learn best with printed out step by step instructions, I have just the thing for you...

To help you get started and remove a little bit of that overwhelm you might be feeling, I have a free checklist on how to set up a Facebook ad using an existing post on your Facebook page.

It'll help you get more exposure and help you just dip your toe into the world of Facebook ads manager.

I highly recommend, if you're thinking about advertising, to download my checklist today, it's free. https://jrmedia.com.au/facebook-ad-vs-facebook-boosted-post-2019/