The 100th anniversary of the sinking of the HMS Titanic has spawned a booming industry of exhibits, tours, souvenirs and special events. Joining co-hosts David Biondo and Dean Rotbart on this segment is Andrea Malcomb, director of Denver's Molly Brown House Museum. The museum is engaged in a year-long commemoration of the Titanic disaster.

Malcomb notes that the Titanic has become a billion-dollar-a-year industry. Her museum is offering area businesses a wide variety of sponsorship opportunities.

B. Unconventional airs each Sunday morning at 8 a.m. (MST). The program is also streamed over the Internet at www.710KNUS.com.

Original air date: March 25, 2012 Photo: Molly Brown House Museum in Denver