In this episode join Paul and Drew as they discuss sponsoring as a business tool and marketing strategy. We explore what Paul has experienced in terms of sponsoring events and various sport teams. We look at the opportunities sponsoring brings, and some advice for SME's that are thinking about delving into the world of sponsoring. Track of the week:Echo and the Bunnymen - The Killing Moon https://www.youtube.com/watch?v=LWz0JC7afNQ

In this episode join Paul and Drew as they discuss sponsoring as a business tool and marketing strategy. We explore what Paul has experienced in terms of sponsoring events and various sport teams. We look at the opportunities sponsoring brings, and some advice for SME's that are thinking about delving into the world of sponsoring. Track of the week: Echo and the Bunnymen - The Killing Moon https://www.youtube.com/watch?v=LWz0JC7afNQ

In this episode join Paul and Drew as they discuss sponsoring as a business tool and marketing strategy.&nbsp;We explore what Paul has experienced in terms of sponsoring events and various sport teams. We look at the opportunities sponsoring brings, and some advice for SME's that are thinking about delving into the world of sponsoring.&nbsp;Track of the week:Echo and the Bunnymen - The Killing Moon https://www.youtube.com/watch?v=LWz0JC7afNQ

Sponsorship as a Strategy

The Aspen Waite Podcast Brings you all the best from CEO Paul Waite, on business, topical news, live streams and interviews conducted through the company Aspen Waite. If you haven't already, follow our radio station www.aspenwaiteradio.com where we have podcasts more focused on Radio.

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Sponsorship as a Strategy

Sponsorship as a Strategy