In this episode, join us as we tackle the dynamic world of sponsorship from the lens of a rights holder, Edgar Rathbone the CEO of the Blue Bulls brings his playbook of experience to the field, sharing invaluable insights into how rights holders navigate the complex sponsorship landscape.

Discover the strategies, challenges, and triumphs that underscore sponsorship deals from the perspective of a renowned rugby club. From fostering lasting partnerships to leveraging unique opportunities, Edgar Rathbone provides a play-by-play analysis of what it takes to secure the win in the sponsorship game.