What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? 

Sponsorship is a subject that is not often talked about. The goal of this podcast series is to change that by painting a portrait of sponsorship in cycling by talking with different key players of the industry.

 It will be a 4 parts series where I’ll interview:

1- Athletes

2- Social Media Managers

3- Marketing Managers

4- Agencies