An extraordinary thing happened with the opening of the Olympics in Paris that will change the way sponsors interact with the events they are sponsoring in the future. Do not miss this podcast outlining what happened with LVMH and the Olympics last week, featuring Lesa Ukman, the guru of sponsorship success measurement, and her assessment of what it all means. It's the first stop in evaluating how you will be changing sponsorship content and how event management will be presenting opportunities to sponsors.

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