In this episode we chat to Jonathan Jensen from University of North Carolina at Chapel Hill about the factors that lead to sponsor retention.   We discuss the article Jonathan and co-authors David Head, Olivia Monroe, & Scott Nestler published about the topic "<a href='https://www.tandfonline.com/doi/full/10.1016/j.smr.2020.09.001'>Investigating sport league sponsor retention: Results from a semi-parametric hazard model</a>".

In this episode we chat to Jonathan Jensen from University of North Carolina at Chapel Hill about the factors that lead to sponsor retention. We discuss the article Jonathan and co-authors David Head, Olivia Monroe, & Scott Nestler published about the topic "Investigating sport league sponsor retention: Results from a semi-parametric hazard model".

In this episode we chat to Jonathan Jensen from University of North Carolina at Chapel Hill about the factors that lead to sponsor retention. &nbsp; We discuss the article Jonathan and co-authors David Head, Olivia Monroe, &amp; Scott Nestler published about the topic "<a href="https://www.tandfonline.com/doi/full/10.1016/j.smr.2020.09.001" rel="noopener noreferrer">Investigating sport league sponsor retention: Results from a semi-parametric hazard model</a>".

Sport league sponsor retention with Jonathan Jensen

Sport Management Review Insights is your accompaniment to the academic journal, Sport Management Review. The podcast will delve into the journal’s published research by speaking to the researchers themselves. Each podcast is dedicated to a published research article from the journal, which you’ll also be able to read at the Sport Management Review website. If you love sport, you'll love Sport Management Review Insights! Thanks to the Sport Management Association of Australia and New Zealand (SMAANZ) for supporting the podcast. Sport Management Review (SMR) is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations.

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Sport league sponsor retention with Jonathan Jensen

Sport league sponsor retention with Jonathan Jensen