Sports teams have grown from institutions created for local communities to practice leisure activities into some of the biggest brands in the world. In this episode, we speak to branding expert Professor Gabriela Salinas to find out how this transformation happened and learn what it can teach us about branding in other industries. Head to our <a href="https://www.ie.edu/insights/" target="_blank" rel="noreferrer noopener">website</a> for more knowledge-driven content. Don't forget to follow us on: <a href="https://www.youtube.com/@IEInsights" target="_blank" rel="noreferrer noopener">YouTube</a> <a href="https://twitter.com/IeInsights" target="_blank" rel="noreferrer noopener">Twitter</a> <a href="https://www.linkedin.com/showcase/74855376/" target="_blank" rel="noreferrer noopener">LinkedIn</a>

Sports teams have grown from institutions created for local communities to practice leisure activities into some of the biggest brands in the world.In this episode, we speak to branding expert Professor Gabriela Salinas to find out how this transformation happened and learn what it can teach us about branding in other industries.Head to our website for more knowledge-driven content.Don't forget to follow us on:YouTubeTwitterLinkedIn

Sports teams have grown from institutions created for local communities to practice leisure activities into some of the biggest brands in the world. In this episode, we speak to branding expert Professor Gabriela Salinas to find out how this transformation happened and learn what it can teach us about branding in other industries. Head to our <a href="https://www.ie.edu/insights/" rel="noopener noreferrer">website</a> for more knowledge-driven content. Don't forget to follow us on: <a href="https://www.youtube.com/@IEInsights" rel="noopener noreferrer">YouTube</a> <a href="https://twitter.com/IeInsights" rel="noopener noreferrer">Twitter</a> <a href="https://www.linkedin.com/showcase/74855376/" rel="noopener noreferrer">LinkedIn</a>

Sports and Branding

Sports ignite the passion of millions around the world, but they do not exist in a bubble. This podcast explores the relationship between sports and a range of fields - from politics to neuropsychology - by speaking to researchers and industry professionals. The podcast is presented by Alex Cope, a former sports journalist, and is produced by <a href="https://ie.edu/insights/" target="_blank" rel="noreferrer noopener">IE Insights</a> - the knowledge hub of IE University in Spain.

Sports

Sports ignite the passion of millions around the world, but they do not exist in a bubble. This podcast explores the relationship between sports and a range of fields - from politics to neuropsychology - by speaking to researchers and industry professionals.The podcast is presented by Alex Cope, a former sports journalist, and is produced by IE Insights - the knowledge hub of IE University in Spain.

Sports ignite the passion of millions around the world, but they do not exist in a bubble. This podcast explores the relationship between sports and a range of fields - from politics to neuropsychology - by speaking to researchers and industry professionals. The podcast is presented by Alex Cope, a former sports journalist, and is produced by <a href="https://ie.edu/insights/" rel="noopener noreferrer">IE Insights</a> - the knowledge hub of IE University in Spain.

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Sports and Branding

Sports and Branding