BIV Today

Sports betting: Twitter Canada’s Conor Clarance on how engagement is changing


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Be it a bad call or an uncanny goal, sports fans are always all over Twitter with their takes (good or bad). Engagement on the social media platform has been changing in recent months, though, after Ottawa gave provinces the power to regulate single-game sports betting. B.C. was among the first to allow such wagers and new changes rolling out this week in Ontario have the potential to shake up the online conversation once again. Conor Clarance, head of sports for Twitter Canada, joins BIV Today to delve into the social media company’s work at engaging sports fans. Tyler Orton hosts.

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BIV TodayBy Business In Vancouver