James joined the conversation to share his journey, a push for inclusion and normalizing the sports cannabis conversation. 

We’ll chat about the impacts individuals and companies can have on social equity, an ability to impact policy, diversity in the workplace and the initiatives he’s taken on to #breakthestigma.

As the cannabis industry continues to flourish, it’s important to keep the conversation open and constant. The trend towards normalizing Cannabis is not specific to one country. Athletes around the world are taking part in a global movement to end prohibition.