Attracting teams for tournaments and the keys to keep them coming back

By Mike McLaughlin

So, you have built a premier sports complex. How do you make it pay? By keeping it busy every day.

“When you build a leading-edge, multi-use facility, sustainability is the number-one concern,” says Darren Tolin, Shawnee County Parks + Recreation (SCP+R) sports supervisor in Kansas. “It’s a double-edged sword. You need to fill the complex daily to generate revenue, but higher use leads to higher maintenance costs.”