Todd Radom, a longtime graphic designer in the sports industry, joins this week's show to discuss a variety of branding-related topics, including:

- Taking sports team logo from rough idea to finished product

- Influence of nostalgia on sports branding and merchandise

- Name, logo, and color ideas for Seattle's NHL franchise

- General do's and don'ts of sports logo and uniform design

- Islanders' 'Fisherman'; Sabres' 'Buffalo Slug'; Mighty Ducks' 'Wild Wing'

... and more