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Sports marketing saw many changes during COVID -- with attendance at sporting events wiped out, and the rise of virtual fans in its place. Megan and Amir discuss sports partnership measurement; how influencer marketing has shifted brand strategy and measurement in sports; and women in sports.
By Ingram Digital ConsultingSports marketing saw many changes during COVID -- with attendance at sporting events wiped out, and the rise of virtual fans in its place. Megan and Amir discuss sports partnership measurement; how influencer marketing has shifted brand strategy and measurement in sports; and women in sports.