Episode Summary: In this powerful and honest episode of the Blue Chip Academy podcast, former NFL athletes and sports business experts Justin King and Ryan Mundy pull back the curtain on the most overlooked force in athlete development: parents. From NIL to college recruiting to youth sports, they explore how a parent's involvement can either position their child for greatness or unknowingly hinder long-term success.

The conversation dives into:

• Archetypes of sports parents (good & bad): Helicopter Parents, Investor Parents, Coaches from the Stands, and more
• How to empower your child without overstepping
• When living through your child crosses the line
• The critical value of family assets in a world that commodifies young athletes
• Lessons learned from their own parents are now being passed down to their daughters
• Why support doesn’t stop at a scholarship or NFL draft night—it just begins

Key Themes:

• Becoming a "Blue Chip Parent"
• Dual-lane athlete branding (on-field performance + off-field development)
• Preparing your athlete to navigate the business, not just play the game
• Recognizing when you need to step back vs when you need to step up

Don't guess your way through your child's athletic journey. Tap into LIG Sports Group and get the guidance, strategy, and education to help your athlete grow into a trustworthy, high-value asset in today’s chaotic sports ecosystem. Enroll in the Recruiting Business Masterclass, available now at LIG Sports, and subscribe to the Blue Chip Academy newsletter for weekly insights.

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