Topps began humbly as a family gum business in Brooklyn in 1938, but evolved into a classic American sports company with not only its baseball cards, but football, hockey, entertainment and pop culture cards. The Global Director of E-commerce at Topps, Jeck Heckman, is the latest guest on SportsJam with Doug Doyle. Heckman was excited to talk about the latest project at Topps that has captivated all kinds of fans, many of them who have never collected cards. The 400 combinations in the new Topps