Imagine walking into a negotiation, and the other party immediately anchors the price far above what you expected. Do you panic, compromise, or push back? Entrepreneurs often face these moments, where cognitive shortcuts—heuristics and biases—can influence the outcome. Understanding these patterns can help you recognise pitfalls and leverage strategies to succeed.

source: https://acalytica.com/blog/spot-patterns-and-close-better-deals

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