This podcast chronicles the origin story of Spotify and how founders Daniel Ek and Martin Lorentzon overcame immense odds to launch the music streaming giant. Facing rampant industry piracy and reluctant record labels in the mid-2000s, Ek and Lorentzon persevered through technological and licensing challenges before refining the platform into a mainstream sensation that transformed how the world listens. The profile details Spotify’s rocky start and emergence as streaming’s revolutionary market leader against all expectations.