Global audio-streaming giant Spotify reached 271 million monthly active users (MAUs) at the end of 2019, registering a growth of 31 percent over a year ago.
More than 16 percent of Spotify’s MAUs now engage with podcast content, and consumption hours have shot up 200 percent year on year.
To tap into the rising wave of podcasts, Spotify released 26 shows in markets outside the US in Q4 2019.
In India, Spotify is estimated to have garnered two to three million users within a year of launch.
"In more mature markets, we are investing in the creation of original podcast content through our in-house unit Spotify Studios. | To read full story, visit https://startuparound.com/read/1580976006.123222/Spotify-touches-271M-monthly-active-users,-podcasts-grow-200-pc?ref=audio_experience