*This excerpt was taken from our 2018 interview. Is it possible for businesses to simultaneously drive social impact, innovation, and financial returns all at the same time?

More than ever, employees are making their career and purchasing decisions based on a company's purpose and societal impact. In this episode of the Talent Angle, Wendy Woods, Senior Partner and Global Leader of BCG's Social Impact Practice, discusses how companies that strive for Total Societal Impact can achieve positive returns in their brand, engagement, PR, and the long-term sustainability of their business models.