Eric and the Elmwood Park Zoo are working to make their zoo more accessible, inclusive, and inviting to everyone.

We talk to Eric about how the team turned bold questions into real change—like letting dogs visit the zoo and becoming the first Certified Autism Center zoo in the world.

Eric shares:

• The behind-the-scenes process of creating a dog-friendly program that staff and animals could all get behind
• Why “Yappy Hours” became a marketing superpower
• How accessibility upgrades went from “nice-to-have” to core strategy
• The mindset shift that keeps Elmwood innovating: don’t stay in your lane

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com