*This Spotlight is an excerpt from our full interview in 2017. 

It’s usually the rule breakers who turn into millionaire entrepreneurs.

Insurance sales people would make successful Navy Seals.

Nice guys don’t finish last.

These are just a few of the latest findings from behavioral science that Eric Barker, founder of the blog Barking Up The Wrong Tree, and author of The Wall Street Journal bestseller Barking Up The Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong, references to redefine success. Through extensive research and narratives, Barker provides guidance on how to both identify signature strengths, and how we can turn weaknesses into strengths by placing yourself in environments that will reward your uniqueness in order to be optimally happy, productive, and successful in your career.